Affiliate

Romanian associate marketing provider 2Performant acquires Profitshare, partners with eMAG manager

.2Performant, a Romanian technology and also affiliate marketing services provider, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it wants to get the Profitshare associate networks in Romania as well as Bulgaria from Sale Marketing. Simultaneously, Dante International, the owner of eMAG, will end up being a shareholder in 2Performant.On September 6, 2Performant's Board of Directors ended a preparatory agreement to obtain the Profitshare.ro and also Profitshare.bg partner networks possessed through Conversion Advertising S.R.L. and also Transformation Marketing EOOD. The arrangement outlines the concepts of the deal and is actually not legally binding, conforming to the company push mentioned through Economedia.The operation entails the transactions of the Profitshare service lines from Transformation Marketing S.R.L. and Transformation Advertising And Marketing EOOD (as sellers) to 2Performant (as the buyer). Dante International S.A. (majority shareholder of Transformation Advertising S.R.L.) will belong to the business transfer arrangement as a sponsor." As soon as the Profitshare deal is actually accomplished, we will definitely increase our present ability as well as diversify our customer profile in both Romania and also Bulgaria. Our company still have a few important steps to accomplish, yet I am confident that the teams associated with the transaction on both sides will definitely manage to complete all of them successfully. Our experts are going to declare our post-acquisition programs after finalizing the purchase according to the final deal," mentioned Dorin Boerescu, CEO and also Founder of 2Performant System.The deal cost is actually RON 4.3 million, and also are going to be actually paid 55% in money and also 45% in 2Performant reveals via a financing rise.." 2Performant is actually a youthful and also compelling provider along with market values that reverberate with our company. Our experts anticipate that, after the transaction is wrapped up, the Profitshare company combined along with 2Performant will supply better market value to its own clients," pointed out Tudor Manea, General Supervisor of Dante International SA.2Performant also notes that many steps remain to complete and also finalize the purchase, such as the successful finalization of the as a result of carefulness evaluation through 2Performant.Profitshare was launched in 2012 and also presently has a collection of 250 affiliate programs (featuring the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Photo source: the business).